Effective Design and Uses for Business Postcards

Besides having a great website to back up your product or service, marketing through postcards is considered to be an economical and efficient way to attract customers. It provides a simple, cost effective and flexible promotional or information gathering solution for businesses that are launching new products and trying to reach new customers.

Businesses use this approach for many reasons but mainly because they are inexpensive to print, easy to handle, cheap to mail and can produce results quickly. Moreover they prove to be a good attention getter because of their colorful designs, double sided printing and eye catching graphics.

In addition to the marketing and advertising business, postcard printing has several other uses. Businesses use them for survey and business reply as well. Some postcards are used as an order form in conjunction with other marketing tools like brochures, booklets, etc. They can also be used to announce business and product news to their target audience.

The cost of post card printing depends on the type of card and the coating used in the printing process. A coated heavier stock post card is more reliable and attractive but more expensive to produce when compared to a simple, un-coated, light-weight card. Standard sizes of postcard in inches are (4 by 6), (5 by 7), (5 by 8 ) and (6 by 9) but can be adjusted for any custom size you need at www.407print.com

The purpose of the postcard is THE most important consideration during the design process. The design and coating on the postcard used as an order form is different from the one used for a survey or business reply card, so you must be clear about the purpose of the postcard before designing it. 407print.com/Belo Printing and Graphics provides assistance in designing custom postcards or personalized post cards.

There are some other factors that determine a postcard’s effectiveness. Use a simple and easily readable font with an appropriate size not be less than 10 point. Fonts like Times New Roman, Georgia, and Arial are better than stylish fonts that are much harder to read.  Try to use relevant images and eye catching graphics that will attract customers and force them to read it at least once. It is best if you provide contact information prominently on the card. Give them a call to action such as a “Call us now 866.933.PRINT” or “visit us at www.407Print.com”, etc.

Almost every business uses postcards for promotional or information gathering purposes. Most commonly used business postcards are real estate postcards, educational postcards, mortgage postcard, and postcards used for election candidates.

Remember, THE purpose of the postcard is the most important consideration while designing it. If you need assistance designing your postcard from a company with years of experience in graphics design, offset printing and promotional items, give us a call at 866.933.PRINT or visit our online store at www.407print.com.