Flyers: An Inexpensive Way to Market Your Service or Product

407print.com - your Orlando Flyer Printer has the know-how and expertise to help you market your service or product.

Flyer printing is an inexpensive and easy way to display a message for others to view. It is a convenient form of non-confrontational advertising as it gives consumers the leisure to read it in their own time. Flyer printing gives you the advantage of approaching potential consumers with your flyers by posting them on public billboards, handing them out in public areas, mailing them to consumers in your neighborhood and so forth.

The standard sizes for flyer printing range from (4×6), (5×7), (8.5×5.5) and (8.5×11) inches. Flyer printing can impact your business in a positive manner by setting the tone, gaining exposure and highlighting information that you feel is essential to your target audience.

With advertisements splashed across everything in our daily lives most people have learned to ignore them. It should be your aim to attract them to your flyer so they DO NOT feel it’s just another boring advertisement. The idea is to incorporate unique selling points into your flyer that distinguishes your business, service or product from the rest of the pack. By choosing a theme for your flyer you can attract people and entice them to visit your store or try your product or service.

Flyer printing hints at something that would appeal to consumers so they feel like checking out what else you have to offer. Color, quality, images and your intention or message is what makes up a well rounded flyer. Your flyer should depict unique selling points to appeal to your target audience. People don’t want to waste time or money so making your business, service or product attractive is important to make you worthy of your target’s attention. Also, it is extremely important to ensure your contact information is correct, up-to-date and impactful.

It is best to avoid clichés and common phrases which will prevent your flyer from standing out. Do not crowd your flyer with too much information which overwhelms the reader. If you can, provide information that proves you are well established, as that is a key ingredient to making the reader trust and have confidence in you and your business.

Your flyer should depict a professional look. Do not overuse fonts. Professionalism emanates from implementing only one or two fonts and standard borders so text does not run onto the edges of the flyer. It is extremely essential to proofread for spelling and grammar mistakes. Nothing sticks out more than (splleing) spelling mistakes, which ultimately detract from good responses to your flyer. Misspelled words can insinuate an amateurish or un-established company and may have scam-like overtones.

Research images and pictures related to your business that would be ideal to creating the right idea in a consumer’s mind. Introduce offers, sales and free one time offers to excite customers and provide something more appealing than your competitors’ offerings.

Full Color Brochures are incredibly effective when compared to black & white or grayscale flyers. Logos should be used in moderation so people who see your flyer will remember and familiarize the logo with your company.

Many people forget the most important detail of a flyer - the contact information. Make sure the name of your business or product, telephone number, email and physical address are legible and clear for people to get in touch with you.

Flyer printing is essential for anyone interested in creating an impact with the general public and is a cost effective option for advertising your business. At 407print.com, your Orlando flyer printing company, we print in quantities of 5000 or more to give you the best value in the printing market! Give us a call at 866-933-PRINT to discuss your ideas or visit our online store to see the wide array of printing capabilities we have.

Business Postcard Stock by 407print.com

Card stock thickness is often described by pound weight. Pound weight is the weight of 500, 20″ by 26″ sheets. This differs from how text stock is determined, which assumes 500, 25″ by 38″ sheets. Most of the world uses the term grammage to describe the weight of the paper in grams per square meter. The term card stock is used to describe paper with weights from 50# to 110# (about 175 to 400 g/m²) to other thick stock.

In the US, card stock thickness is usually measured in points or mils that gives the thickness of the sheet in thousandths of an inch. For example, a 10 pt card is 0.010″ thick; 12 pt. is 0.012″ and so forth.

At www.407print.com, your Orlando business card printer, we print in various paper stocks such as 12 point, 14 and 16 pt depending on the customer’s preference in card thickness. There is a difference in price per quantity. Our best selling paper stock for business cards, post cards, flyers, rack cards is 12 point card stock. It is very economical and perfect for full color printing finished with a UV coat for glossy cards or postcards. For example you can purchase 5000 business cards, UV coated on 12 point card stock for $79.99 versus 5000 business cards printed on 14 point for $199.00 or 16 point for $225.00 - 12pt is much more economical for business promoters. Visit our online store to purchase any of our printing services or call us at 1-866-933-PRINT if you prefer to speak with a representative.

Brochure Printing with 407print.com

Marketing has surely changed in the business world. Even so, brochure printing is still a key marketing element. The extensive offerings provided by the Internet and other advanced technology has resulted in visually stimulating marketing materials in every medium. But there will always be those marketing materials that stand the test of time; those that succinctly promote the message of a business in a way that is both visually gratifying and functionally informative.

Brochures have long been used to promote the marketing message of a company. They are clearly defined printed pieces that communicate a business’ message against a visual background. Better still, they are pieces that can be held in the consumer’s hand. In a world where more and more people are becoming accustomed to online marketing, there is more merit than ever in creating physical marketing materials that can be used as ‘leave behinds’ after presentations, handed out to potential customers, and mailed along with sales kits. 407print.com helps customers create brochures that have impact while meeting the needs of their budget. For example you can purchase 5000 brochures for $399.99 on 100 lb gloss text, best price nationwide!!

The Balance of Quality and Affordability

While it may be the accepted idea that you must somehow forfeit quality to get the price that you need. 407print.com is committed to deliver results to their customers with superior printing services at affordable prices – no matter what the job is - business cards, postcards, brochures and more.

Effective Design and Uses for Business Postcards

Besides having a great website to back up your product or service, marketing through postcards is considered to be an economical and efficient way to attract customers. It provides a simple, cost effective and flexible promotional or information gathering solution for businesses that are launching new products and trying to reach new customers.

Businesses use this approach for many reasons but mainly because they are inexpensive to print, easy to handle, cheap to mail and can produce results quickly. Moreover they prove to be a good attention getter because of their colorful designs, double sided printing and eye catching graphics.

In addition to the marketing and advertising business, postcard printing has several other uses. Businesses use them for survey and business reply as well. Some postcards are used as an order form in conjunction with other marketing tools like brochures, booklets, etc. They can also be used to announce business and product news to their target audience.

The cost of post card printing depends on the type of card and the coating used in the printing process. A coated heavier stock post card is more reliable and attractive but more expensive to produce when compared to a simple, un-coated, light-weight card. Standard sizes of postcard in inches are (4 by 6), (5 by 7), (5 by 8 ) and (6 by 9) but can be adjusted for any custom size you need at www.407print.com

The purpose of the postcard is THE most important consideration during the design process. The design and coating on the postcard used as an order form is different from the one used for a survey or business reply card, so you must be clear about the purpose of the postcard before designing it. 407print.com/Belo Printing and Graphics provides assistance in designing custom postcards or personalized post cards.

There are some other factors that determine a postcard’s effectiveness. Use a simple and easily readable font with an appropriate size not be less than 10 point. Fonts like Times New Roman, Georgia, and Arial are better than stylish fonts that are much harder to read.  Try to use relevant images and eye catching graphics that will attract customers and force them to read it at least once. It is best if you provide contact information prominently on the card. Give them a call to action such as a “Call us now 866.933.PRINT” or “visit us at www.407Print.com”, etc.

Almost every business uses postcards for promotional or information gathering purposes. Most commonly used business postcards are real estate postcards, educational postcards, mortgage postcard, and postcards used for election candidates.

Remember, THE purpose of the postcard is the most important consideration while designing it. If you need assistance designing your postcard from a company with years of experience in graphics design, offset printing and promotional items, give us a call at 866.933.PRINT or visit our online store at www.407print.com.